betahaus sofia
visual identity design system & website
art director & web developer

The brand: betahaus | sofia originates back to Berlin, where the first coworking space “betahaus” was born. After a compelling start, the founders (originally from Bulgaria) decided to return back to their home country and continue spreading the ideas behind betahaus by creating the first-ever coworking space in Bulgaria. Their core values are community, friendliness and development.

Problem/task: betahaus had an outdated visual design language, which lacked any consistency. The goal was to create a modern visual identity system, which correlates with their brand values, and then apply it to their various channels. Another challenge was staying in line with the new branding of

Work: Firstly, I developed a new version for their local logo (Sofia), making it more compact, as per their request. Then I started to look at different ways to link graphically their brand to a contemporary style. In terms of typography, I decided to keep the current font they used (Times) for certain occasions and add a primary font for their graphics. I aimed for a rounded typeface to compliment the company’s friendliness. Another challenge was to find such a font that is 1) Rounded 2) Cyrillic 3) Google Font, and these were Rounded M Plus 1 for print and Rubik for their website. Consequently, the idea behind the visuals is supporting the community part of their brand values – every rectangular represents a brick, and put together, all of them form a house – betahaus.


Last but not least, I designed and developed their new website

Next Project
book cover design